Client: Australian Telco (10m+ subscribers)
Role: Experience Design Director
Method: Stimulus-driven creative workshop, concept storyboarding


 


THE BRIEF

Workshop concepts to improve customer experience in Australia's largest telco retail locations.

THE WORKSHOP

We teamed technologists and designers with business stakeholders to sketch solutions around pre-defined themes, then voted on the best.

THE WORK

We took the top-voted concepts and turned them into user-centric storyboards.

A storefront that’s not only aware of the products inside, but also of the contexts outside.

An ordering system that packages your new devices in a laser cut bento box.

A near proximity sensor package that allows any small, medium, or event business to install and leverage iBeacons for loyalty, promotions, games, and customer behaviour analytics.


THE TEAM

Lee Gordon, Experience Design Director
Ben Spooner, Sr. Visual Designer
Phil Shearer, Associate Creative Director
Tom Moody, Sr. Experience Designer
Jeff Donios, Technical Director 


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