Client: Nike Football
Role: Senior Interaction Designer
Methods: Contextual inquiry, prototyping, concept development
 


 


THE BRIEF

Nike wanted to create an online experience to hero their professional players' amazing on-field abilities.

THE SOLUTION

An evergreen web application that allows high school football players to compare stats with professionals or peers, and improve their game in the process.

CONTEXTUAL INQUIRY

To get some inspiration from our users, we spent a few days at a SPARQ combine interviewing high school athletes. The key insight was that they didn't aspire to be as good as the pros — they wanted to beat them.


THE WORK

We created an online utility that allows high school players to not only compare their stats to professional players through their careers, but also allows them to compare their stats to each other.


THE TEAM

Diego Aguilar, Senior Designer
Kenji Shimomura, Senior Designer
Al Patton,  Associate Creative Director


Next Up: Nike Livestrong Chalkbot