Client: Nike Football
Role: Senior Interaction Designer
Methods: Concept developent, concept sketching, wireframing


 


BRIEF

Create a digital experience that tells the story behind each of Nike Football's new uniform designs and the tech that makes them special.

SOLUTION

A cinematic diorama that transports the user directly into the middle of each uniform’s history, design, and technology.

 

Each team experience begins with the uniform in its “natural” setting, telling a visual story through obvious and subtle details.

 

Users could learn about the tech componentsof the uniform by clicking through hotspots throughout the page.

 

We created a Facebook app that allowed fans to share their own photos supporting their teams, or download audio of their favourite team.


THE TEAM

Lee Gordon, Senior Interaction Designer
Diego Aguilar, Senior Designer
Lucas Allen, Motion Design + AD
Al Patton,  Creative Director/Copy


Next Up: Nike Head2Head